Red Cloud Project 

Let me tell you about the one where we developed a period education campaign

with Ricebox Studio
Fellowship with Child Rights International Network
Publication design, research, interviews, user research and testing, web design, illustration, 3D design
Illustrator, Procreate, InDesign, Arduino
Exhibited at Tate Modern, London for International Women’s Day (Tate Exchange 2020)
#MenstruationConversation won a Creative Conscience Award (2021) and was presented at Sheffield University’s Menstruation in the Media Conference (2022)

Stepping out of comfort zone: 🌶🌶🌶🌶🌶🌶🌶

Brief: Tackle a social issue within the lens of design, art and storytelling with children in mind.

Solution: A period education campaign to tackle the stigma of menstruation with three tiers of audiences: ages 11-13, ages 13-16 and ages 16-18.

Rights Studio is a design fellowship program created by Child Rights International Network where graduates explore the intersection between art and activism. The fellowship was piloted for the first time with Anna Tsuda, Safiya Ahmed, Bristy Azmi and myself in 2019 and led to a period education campaign, Red Cloud Project. The campaign includes an educational book, an online platform (in beta mode) and an interactive printing machine which we showcased at Tate Modern for International Women's Day 2020.

In addition to researching and writing content, we talked about how menstruation is viewed within the lens of Christianity, Islam, Hinduism and Judaism. We interviewed multiple religious leaders over a span of 6 months to explore the theological lens, as people have shamed menstruating women in the name of culture and religion, and we are here to set the record straight!

The Red Cloud Project was officially launched at the Rights Studio Festival, 8th April 2021.

The online platform is still in beta mode and awaits a third phase of user testing.

This was my first time interviewing people (6 religious leaders, 9 period activists), doing user research and testing. The biggest challenge was reducing our original beast of a project from 450+ pages to 200 pages. Editing was the most difficult part of this project. I was also advised and learned to develop illustrations that are not literal, that instead support the content through visual metaphors or over-exaggerrated feelings, as children were the main audience of our book. 

The Book and website ︎︎︎

Period Cloud ︎︎︎

Process photos of building the cloud ︎︎︎

Period tracking bracelet workshop at Central Saint Martins︎︎︎

AR filters ︎︎︎

#MenstruationConversation: Nobody cared that we made AR filters, and we realised that making a project isn’t enough. You have to push it forward, promote it, send it to people, actually finding strategies to invite users to find and use your work. So we messaged 30+ friends around the globe who all used the filter, and created the #MenstruationConversation, a period positivity campaign about the good, the bad, the ugly and the beautiful of menstruation.  Check out the rest on our instagram.︎︎︎

Launch event at Rights Studio Festival ︎︎︎